A Million for Superheroes: EKO Market Launches a Fundraiser for Rehabilitation Equipment for Superhumans

Today, thousands of wounded people in Ukraine require complex, multi-level rehabilitation. The Superhumans War Trauma Center is one of the flagships of medical care for those who have lost limbs or suffered severe injuries as a result of the war. However, for recovery to become possible, more than a patient’s determination is needed — support from others, including modern rehabilitation equipment.

That is why the nationwide supermarket chain EKO Market has decided to launch a charitable fundraiser titled “Help Restore Movement — Support a Superhero” to provide Ukrainian military personnel and civilians affected by the war with high-tech rehabilitation systems.

EKO Market emphasizes that this charitable initiative is aimed at supporting those who, having been wounded as a result of military actions, face a new daily struggle — for movement, for bodily independence, and for the freedom to live a full life.

“When it comes to the wounded, we are not dealing with dry numbers, but with real lives and real stories of people who want to return to their normal lives as soon as possible. Rehabilitation is essential, and the speed and quality of this process directly determine their future,” emphasizes Vitalii Starominskyi, CMO of EKO Market.