Official Rules of the “EKODIAKA” Loyalty Program
“ECOdyaka” Loyalty Program (hereinafter referred to as the Program) — a comprehensive system of measures that regulates relations between the Program Organizer, the Partners of the Program Organizer, and the Program Participants, within which Program Participants are able to accumulate bonuses and receive rewards.
Program Organizer — Limited Liability Company “EKO”, legal address: 8 Nauky Ave., Kyiv, 03039, Ukraine, EDRPOU code 32104254 — a retail chain operating under the trademark “EKO MARKET” and managed by the Program Organizer.
The Program Organizer owns an electronic database that stores information about Program Participants, the history of their purchases at the sales outlets of the Program Organizer and the Partners of the Program Organizer.
Program Organizer’s Partner — Limited Liability Company “TRADE HOUSE ‘AVANTA’”, legal address: 15 Olena Teliha St., Kyiv, 04112, Ukraine, EDRPOU code 35495114 — a retail chain operating under the trademark “EKO MARKET” and managed by the Program Partner.
Program Participants — individuals who participate in the Program in accordance with the terms established by the Program Organizer.
Program Participant Card — a virtual card that does not have a physical medium but is a fully functional card of the “ECOdyaka” loyalty program. The virtual card allows the Program Participant to accumulate bonuses for purchasing goods in EKO MARKET stores and to use such bonuses. The virtual card can be obtained via the EKO MARKET mobile application.
Participant’s Phone Number — serves as the identifier of the Program Participant and allows the Participant to accumulate bonuses for purchases in EKO MARKET stores, as well as to use bonuses, including by entering the card PIN code or completing verification.
Cashback — a return by the Program Organizer / Program Organizer’s Partner of part of the funds to the Participant (in the form of bonuses), which may be used to pay for goods in order to increase sales volumes.
Bonuses or ECOdyakas — units of reward measurement received by the Program Participant upon fulfillment of the Program conditions, with their subsequent conversion in accordance with the Program terms.
Reward — the right of the Participant to purchase goods at Points of Sale at a special price, in accordance with the Program terms.
PIN Code — additional card protection set in the application or sent to the Program Participant via SMS and used as a means of authorization (verification of access permission) at the time of bonus redemption and registration.
Verified Phone Number — a phone number confirmed by the Program Participant through receiving an SMS message from the Program with a confirmation code.
Participant Account — a set of accounting and informational data in the Program Organizer’s system where bonuses are accumulated and stored, and from which the required number of bonuses is deducted at the Participant’s request when purchasing goods in the EKO MARKET retail chain.
E-kopeck or Change — crediting of change during a purchase to the Participant’s Program account by selling the “E-kopeck” service to the Participant at a price equal to the change amount, which is credited to the Participant’s card with simultaneous bonus accrual to the Participant’s account at the rate of 1 bonus = 1 kopeck.
1. Participation in the Program
1.1. Program Participants are individuals who pay for goods in the EKO MARKET retail chain in cash or by payment cards, reside in Ukraine (excluding territories occupied as a result of the military aggression of the Russian Federation), and are at least 18 years old.
1.2. To participate in the “ECOdyaka” Program, it is necessary to:
1.2.1. Make any purchase at an EKO MARKET store participating in the Program, using cash or a payment card, and provide a mobile phone number to activate the Participant’s account. After successful activation, an SMS message confirming account activation is sent to the Participant’s mobile phone number.
Only one “ECOdyaka” Participant card may be registered to one mobile phone number.
Bonuses for the purchase of alcoholic products are accrued but cannot be redeemed. Bonuses for the purchase of tobacco products are neither accrued nor redeemed.
1.2.2. Download the “EKO Market” mobile application and complete authorization within it.
1.3. Information that the “ECOdyaka” Program applies in an EKO MARKET store is posted on special informational posters near the checkout or at the store entrance. Current information about the list of stores participating in the Program is available at: www.eko.com.ua/ua/network/
1.4. After registration, Program Participants may receive SMS messages to the verified mobile phone number provided during registration, containing information about promotions and special offers.
1.5. The Rules may be amended or supplemented by the Program Organizer unilaterally without any special prior notice to Program Participants. All changes/additions to these Rules are made by publishing them on the official website of the Organizer: eko.com.ua. Changes/additions enter into force on the date of their publication.
1.6. Program Participants are advised to check the Rules for any changes or additions. Continued participation in the Program after changes or additions to the Rules signifies the Participant’s acceptance of and full consent to such changes or additions.
2. Accrual and Use of Bonuses
2.1. A Program Participant may accumulate bonuses by making purchases in the EKO MARKET retail chain using cash or payment cards. Bonuses are credited to the Participant’s Program account at the time of payment or after entering the Participant’s account information at the checkout counter or self-service checkout. The number of bonuses credited to the Participant’s account is determined by the Program terms.
2.2. Bonuses are credited for each full hryvnia spent by the Participant when purchasing goods at an EKO MARKET store using the virtual “ECOdyaka” card, provided that the receipt total exceeds 1 (one) hryvnia. If the receipt total is less than 1 (one) hryvnia, bonuses are not accrued.
Important!
The Program Participant gains the right to accumulate bonuses immediately after account activation, including bonuses for the first purchase. To credit bonuses for the first purchase, the Participant must provide the EKO MARKET cashier with their mobile phone number at the time of purchase for Participant verification in the loyalty program and subsequent card registration. If the Participant refuses to provide a mobile phone number to the cashier for verification in the system, bonuses for the first purchase will not be credited.
If the purchase is made via self-service checkout, the Participant must independently enter the account information by scanning the “EKO Market” application in order for bonuses to be credited.
2.3. Bonus accrual under discount promotions and programs is determined exclusively by the official rules (or other regulatory documents) of such programs/promotions.
2.4. Bonuses become available for use by the Program Participant within 1 (one) day after being credited.
2.5. Credited bonuses are stored in the Participant’s account for 12 (twelve) months from the date of accrual. If the Participant does not use the bonuses within this period for any reason, the remaining balance may be canceled. The procedure for canceling unused bonuses is determined and established unilaterally by the Program Organizer and may be explained to the Participant upon a written request. The validity period of the Participant’s card is unlimited.
2.6. Bonuses are not a means of payment and may be used by the Program Participant solely to obtain a reward — the right to purchase goods or services at a point of sale at a special price in accordance with the Program terms.
2.7. Bonuses are not accrued for purchases made using bonuses.
2.8. In the event of a return of goods for which bonuses were credited to the Program Participant, the number of bonuses credited is deducted from the Participant’s account.
2.9. The amount of the Bonus Benefit is calculated at the rate of 1 percent of the purchase amount on the receipt, where:
1 UAH = 1 cashback,
100 cashback = 1 ECOdyaka,
1 ECOdyaka = 1 UAH.
2.10. Bonuses are accrued exclusively for the Participant’s own purchases.
2.11. The Program Organizer has the right to cancel bonuses from the Participant’s account if they were:
credited erroneously;
related to a transaction that was canceled;
associated with a product return;
accrued as a result of fraudulent actions.
2.12. Bonuses are accrued only to Program Participants who have a verified phone number.
2.13. Bonuses may be used partially — they reduce the total cost of goods on the receipt to the maximum possible amount, depending on receipt rounding requirements, the minimum price limits established by applicable law, and the number of items on the receipt.
2.14. When bonuses are used, the contractual price of goods is deemed to be the price reduced by the full amount of the bonuses or a part thereof (depending on the purchase amount and the bonus amount) and indicated on the fiscal receipt as the amount payable.
If there is more than one product item on the receipt, the bonus reduces the cost of goods proportionally to their value. For goods subject to minimum price regulation under applicable law (e.g., alcoholic beverages), the distribution is carried out down to, but not below, the established minimum price. In such cases, the contractual price of each product on the receipt is considered the price reduced by the corresponding proportional part of the bonus. Bonuses are not distributed to tobacco products. In any case, the price of a single product unit may not be less than 1 UAH.
2.15. Bonuses may not be used:
when purchasing certain types of goods if the use of bonuses would reduce the price below the minimum level established by applicable regulatory legal acts of Ukraine for such goods;
when purchasing tobacco products;
if the calculated total value of goods on the receipt after applying bonuses would be less than 1 UAH;
for gift certificates.
2.16. Each bonus may be used only once.
2.17. Bonuses may not be redeemed for cash; bonuses are not goods or intangible assets and may not be sold for consideration to other Program Participants or otherwise transferred to third parties.
2.18. For goods subject to minimum price regulation under applicable law (e.g., alcoholic beverages), bonus distribution is carried out down to, but not below, the established minimum price.
2.19. Bonuses are not accrued when purchasing tobacco products.
2.20. Bonuses are not applied:
when purchasing certain types of goods (e.g., certain types of alcoholic beverages) if the use of bonuses would reduce the price below the minimum level established by applicable regulatory legal acts of Ukraine for such goods;
when purchasing tobacco products.
3. Rights and Obligations of the Program Organizer
3.1. The Program Organizer has exclusive rights to manage the Program, its development, supplementation, and modification of its terms. The Program Organizer has exclusive rights to select EKO MARKET stores participating in the “ECOdyaka” Program. The Program Organizer also has exclusive rights to engage partners of the Program Organizer to participate in the Program.
3.2. The Program Organizer has the right to unilaterally amend the Program terms (including changes to the definition of special prices, the number of bonuses credited for purchases, exclusion of certain goods and services from the list of rewards, termination of certain activities предусмотрені by the Program or the Program as a whole, introduction of new activities, changes to the bonus storage period on the account, engagement of new partners of the Program Organizer, etc.), and shall notify Program Participants thereof by posting information at points of sale and/or on the Program website.
3.3. The Program Organizer has the right to refuse registration or terminate the Participant’s Account in the event of identified facts or reasonable suspicions:
3.3.1. detection of an atypical transaction history. Atypical transactions are determined by the Organizer at its sole discretion;
3.3.2. absence of any transactions using the card for a period of 12 (twelve) months.
3.5. If, during registration, a Program Participant fails to provide all data required by the Hotline operator that are mandatory for completion, or if the submitted data are incorrect, the Program Organizer reserves the right not to enter such data into the database and, accordingly, not to register the Program Participant in the Program.
3.6. The Program Organizer reserves the right to provide responses to all disputed issues upon requests from Program Participants within 30 (thirty) calendar days.
3.7. The Program Organizer reserves the right to block the Participant’s Account if no transactions have been carried out on it during the last year.
3.8. The Program Organizer reserves the right to establish restrictions on bonus redemption at its own discretion.
3.9. For the provision of services under the Program terms, the Program Organizer is entitled to engage third parties, subject to compliance with the Program provisions, while remaining fully responsible for the results of the services provided.
3.10. The Program Organizer undertakes to properly collect, store, and process the data of Program Participants, and to use such data within the scope of the Program and in accordance with applicable law.
3.11. In all matters concerning relations with Program Participants, the Program Organizer shall be guided by these Rules and the requirements of the current legislation of Ukraine.
4. Rights and Obligations of the Program Participant
4.1. By registering in the Program, the Program Participant thereby confirms that they are at least 18 years old, have read and agree to the Program Rules, and give consent to the inclusion of their personal data in the electronic database owned by the Program Organizer.
4.2. The Program Participant is responsible for the accuracy of the data provided, as well as for timely notification of any changes to their phone number and other data.
4.3. Information about the number of accumulated bonuses and the possibility of their use may be obtained by the Program Participant from the information contained on the fiscal receipt, by calling the hotline at 0 800 302 055, or via the EKO MARKET mobile application.
4.4. The Program Participant has the right to verify the correctness of bonus accrual through the EKO MARKET mobile application or by calling the hotline at 0 800 302 055.
4.5. The Program Participant has the right to request the blocking of their card.
The Program Organizer shall not be liable for any transactions carried out using the Participant’s Account prior to the moment the Program Organizer is notified of the need to block the Account.
4.6. The Program Participant has the right to withdraw from participation in the Program at any time.
4.7. The Program Participant grants the Organizer the right to send them information of a personal or general nature about the Program, special offers, and news via e-mail, SMS messages, or telephone communication.
4.8. In all matters concerning relations with the Program Organizer, the Program Participant shall be guided by these Rules and the requirements of the current legislation of Ukraine.
4.9. The Program Participant has no right to transfer or disclose the PIN code to third parties.
4.10. By participating in the Program, the Participant, as a subject of personal data, confirms that they are familiar with the requirements of the Law of Ukraine “On Personal Data Protection” and other regulatory acts on personal data protection, and gives consent to the Program Organizer (LLC “EKO”), as the owner of the personal data database, to process information about them in electronic form using information and telecommunication systems in the necessary and sufficient scope, namely: surname, first name and patronymic, date of birth, gender, place of permanent residence, and the Program Participant’s phone number.
The personal data subject grants the Organizer the right to receive, store, process, otherwise use, and disclose personal data to third parties for the purpose of implementing legal relations within the tasks and conditions of the Program, as well as in cases required by law.
At the same time, for the purpose of fulfilling the objectives and purposes of personal data collection defined by these Terms, the Program Participant confirms their consent to the mobile network operator providing electronic communications services to them at the time of personal data processing, and whose numbering resource is specified by the individual in the relevant Program form, to provide the Program Organizer with data on telecommunications services and the location of the Program Participant.
4.11. By giving consent to the processing of personal data, the Program Participant is deemed to be automatically informed of the inclusion of their personal data in the personal data database of the Program Organizer for the purpose of achieving the objectives and implementing the tasks of the Program, and is informed of their rights as a personal data subject as defined in Article 8 of the Law of Ukraine “On Personal Data Protection”, namely the right to:
know the location of the personal data database containing their personal data, its purpose, and the name and location and/or place of residence (stay) of the owner of such database;
authorize designated persons to obtain such information, except in cases established by law;
obtain information about the conditions for granting access to personal data;
obtain information about third parties to whom their personal data contained in the relevant personal data database are transferred;
grant access to their personal data contained in the relevant personal data database;
receive, no later than thirty calendar days from the date of receipt of a request (except as provided by law), a response as to whether their personal data are stored in the relevant personal data database, as well as obtain the content of their personal data being stored;
submit a reasoned objection to the processing of their personal data by public authorities and local self-government bodies in the exercise of their powers provided by law;
submit a reasoned request for the amendment or destruction of their personal data by any owner of such database if such data are processed unlawfully or are inaccurate;
protect their personal data from unlawful processing and accidental loss, destruction, or damage due to intentional concealment, failure to provide, or untimely provision thereof, and to protect against the dissemination of inaccurate information that harms the honor, dignity, or business reputation of an individual;
apply to public authorities and local self-government bodies authorized to protect personal data regarding the protection of their rights;
use legal remedies in the event of violations of personal data protection legislation.